When was the last time you think you played guitar hero? It
has been probably quite awhile. Edgar Bronfman, CEO of Warner Music Group, says
that those plastic guitars should stay tucked away in your closet collecting dust.
In 2009 Edgar stated that Activision, Guitar
Hero’s publisher, does not give an efficient amount of money to the Warner
Music Group. They have threatened to stop licensing songs to Activision in a
stand against they low prices they are offering. Which in the end is inevitably
hurting everyone. Not to mention the rising tension between the music industry
and illegal, online piracy. The music industry could use the promotion from
these games to help their artists.
Running with that though, the two companies could synergize
and both profit off of it. Putting well-known bands on the titles of these
games could give both the label and video game publisher a much larger chunk of
cash. Guitar Hero: Aerosmith, made
more money than any other single record the band put out in history. By doing
these collaborations I do not think anyone can really lose. Sure fans of the
artist might tack on the term “sellouts” but at the end of the day every single
artist is trying to make a living.
There are so many possibilities when combining the music
industry and video games. Artists could release new singles and albums on the
video games making the buzz surrounding the video game rise. With a failing
video game franchise and a music industry in the slumps, working together could
yield tremendous results.
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